Zürich, Switzerland

Hi, I'm Mel.

Through workshops, keynotes, and thought leadership, I teach people how to apply an AI mindset.

Entrepreneur  ·  Writer  ·  Speaker

About Mel

Strategist. Speaker.
Perpetually curious.

I once borrowed an improv technique to run a leadership strategy session. It worked better than anything I'd tried before.

That's basically my career: trying something that probably shouldn't work, and being annoyingly right about it. For 10+ years, I've asked “what if we did this differently?” across aviation, finance, and the public sector. I've led AI transformations and coached leaders through the messy reality of “we need to change, but please don't touch anything.” Leveraging my background in psychology, business, and technology.

Here's what I've learned: The problem is rarely the technology. It's the humans. Including, occasionally, me.

Nobody ever changed their behavior because of a 47-slide deck. I've checked. Repeatedly. Instead, I find the one lever that actually matters and design experiences where curiosity beats fear. If I do my job well, you'll leave with a slight suspicion that work doesn't have to feel the way it currently does.

Outside of work, I paint, bake, and aggressively justify expensive dinners as “networking.” My dog Toffee keeps me grounded; scuba diving keeps me humble.

If you're finally ready to do the thing everyone knows needs doing but nobody wants to touch, let's talk.

Career Arc

The path
that led here

01

Advertising & Consumer Behaviour

Reading the Room

I started where all good strategy starts: trying to understand why people do what they do. Strategic advertising gave me a framework for consumer behaviour I've carried into every room since. It taught me that the most important question is rarely the obvious one.

02

Digital Marketing & Department Building

Scaling the Signal

Then the internet became the thing, and marketing had to follow. I got to build digital marketing departments from the ground up inside companies that hadn't yet figured out what digital meant for them. I got good at starting things that didn't exist yet.

03

Salesforce Marketing Cloud & SaaS

Into the Machine

Joining Salesforce felt like stepping inside the engine. For the first time I was on the technology side, watching how enterprise software actually gets adopted. Or doesn't. The gap between the tool and the team became very real, very fast.

04

Accenture & AI Transformation

Change at Scale

At Accenture, I led the Swiss change management team for enterprise AI transformations. This is where everything clicked. The behaviour science, the technology fluency, the organisational understanding. And a very clear view of what companies still get wrong.

05

PeakWell & AI Literacy

Build the Thing

Now building PeakWell from the ground up, teaching AI literacy to the people and organisations navigating the biggest shift of their working lives. Every chapter before this one was preparation.

Thought Leadership

Currently
thinking about

Work with Mel

How we can
work together

Mel on stage delivering a keynote

Keynotes

Sharp, honest, and occasionally funny. Built to shift how an audience thinks about AI and their own role in it. For leadership summits, industry conferences, and company all-hands.

Book a keynote
Mel consulting with a client

Consulting

Short-term freelance engagements for organisations that need clear, fast thinking on AI strategy, transformation, change management, or capability and upskilling programmes. I step in, move things forward, and leave you with something that holds.

Inquire free intro call
Mel facilitating a workshop

Workshops

Hands-on workshops for individuals who want real AI fluency, and immersive corporate programmes delivered through PeakWell. Built to shift how people actually think and work, not just tick a training box.

Check out peakwell.company
Coming Up

Where you can
find me next

Aperol & Claude: Build Your Own AI Assistant

Workshop  ·  Community

Aperol & Claude: Build Your Own AI Assistant

9 April 2026 Hottingen, Zürich
Get Tickets
Get in touch

I'd love to hear
what's on your mind.

Whether you're planning an event, working through an AI transformation, or just have a question you've been sitting with. Reach out. I read every message.